About Us
We Are
TrueIntent B2B.
Not another lead vendor. A true demand generation partner that delivers verified intent, qualified pipeline, and measurable revenue outcomes.
B2B SaaS
Exclusively. Always.
Our Story
TrueIntent B2B was born from a simple frustration — too many B2B SaaS teams were investing heavily in demand generation and getting very little in return. Leads were unverified. Data was stale. Marketing and sales were misaligned.
Our founders, with decades of combined experience in demand gen, sales operations, and global market strategy, decided to build something different. Not another lead vendor — a true demand generation partner that delivers verified intent, qualified pipeline, and measurable revenue outcomes.
Our Mission
To eliminate pipeline uncertainty for B2B SaaS companies by delivering human-verified, intent-driven demand generation that sales teams can actually trust.
Rohit Sharma
Co-Founder & CEO
What We Stand For
Four principles that govern every campaign, every call, every deliverable.
Precision Over Volume
We'd rather deliver 50 conversations worth having than 500 contacts worth ignoring. Quality over quantity — in every single engagement.
Transparency Always
No black boxes. No mystery margins. You see exactly how we sourced your leads, what was verified, and how we measure success — every time.
Execution Excellence
Strategy means nothing without flawless execution. We hold ourselves to delivery timelines, quality benchmarks, and outcome targets — not just activity metrics.
Partnership, Not Vendor-ship
We don't drop a spreadsheet and disappear. We embed ourselves in your revenue motion — as a true partner invested in your outcomes, not just our invoice.
Leadership
Decades of combined experience in demand gen, sales ops, and global market strategy — united by one mission.
Rohit Sharma
Co-Founder & CEO
TrueIntent B2B
Rohit founded TrueIntent B2B on a simple but powerful belief: that B2B growth shouldn't be built on noise — it should be built on intent. With over 7 years of hands-on experience in demand generation, lead qualification, and inside sales across global markets, he has helped marketing teams and agencies transform bloated pipelines into precision revenue engines. At TrueIntent B2B, Rohit leads with a vision where every lead is a conversation worth having, and every campaign is a step closer to predictable, scalable growth.
Ravi Makwana
Co-Founder & COO
TrueIntent B2B
Ravi is the operational backbone of TrueIntent B2B, bringing over a decade of deep expertise in B2B demand generation, training, and project execution. Having built and scaled high-performance teams across lead generation, content syndication, BANT qualification, and data operations, he ensures TrueIntent's delivery engine runs with precision, consistency, and zero compromise on quality. Ravi's vision is simple — great strategy means nothing without flawless execution, and that's exactly what he's built his career on.
Ruben Christie
Partner & Consultant
TrueIntent B2B
Ruben brings a rare blend of US market expertise, MBA-level strategic thinking, and hands-on experience across sales, operations, and business development to TrueIntent B2B. With roots spanning B2B demand generation, IT software sales, and international market expansion across both India and the United States, he bridges the gap between global strategy and ground-level execution. His cross-industry perspective and relationship-first approach make him the driving force behind TrueIntent's consulting practice and client growth strategy.
